research - Quantitative UX

Revamping ShopeePay

A quantitative UX study comparing layout and navigation variants for critical payment tasks.

Role: UX Researcher
Team / Org: Team project
Timeline: Feb 2023 – Mar 2023
Skills / Tools: Experiment design
Task performance
Statistical testing
Navigation evaluation

Overview

I designed a controlled usability experiment to evaluate how interface layout and navigation patterns affected payment task performance, then used statistical analysis to recommend a more efficient and convenient navigation model.

What I did

Designed a 2×3 within-subject factorial experiment comparing layouts and navigation methods.
Applied repeated-measures ANOVA to evaluate completion time and error rates.
Recommended a persistent navigation bar based on performance and perceived convenience.

Outcomes

2
Layout variants: 3
Navigation methods: Revised layout faster
Result